Videos. They are everywhere. They can be found on smartphones, laptops and tabs. They can be used to communicate powerfully and simultaneously deliver information and visuals. This is especially true for marketing.
Statistics show that 61% of marketers believe videos are important to their marketing strategy.
It is becoming more important than ever to be different and stand out among the countless products available on Amazon. A video is the best tool for marketers – it’s what they swear by!
Videos can be used by marketers in different industries. But are they worth it for Amazon sellers? Yes!
There are many benefits to adding a video to your amazon product listing. These are just a few.
Nature is curious. We are drawn to anything that is flashy. This trait is well exploited in videos.
These products force customers to pay more attention to your product’s features and benefits, and stop scrolling.
Most people only skim through the content. A video, however, makes people stop and look at the whole thing.
Create Brand Awareness
Customers prefer to shop with a brand they trust – this is where videos can come in handy.
A video can speak volumes about your brand. This is a great way to share your brand story and connect with customers.
Did you know that 72% of customers prefer video to read about a product or service? 72% of customers prefer video to learn more about a product/service. Half of internet users search for videos about a product before they visit a store.
Compelling and Engaging
Videos are engaging and compelling. Videos not only grab your attention but also help you retain it.
According to a survey, 59% of executives would prefer to watch video rather than read text. The combination of sound and visuals evoke emotions, which increases customer interest in your product.
Increase in likelihood of entering the sales funnel
Video is the foundation of a successful marketing strategy. A longer video is more likely for your brain to retain and digest the information. Even if you don’t convert visitors to your listing immediately, this means that your brand will remain in their minds. This means that they are more likely to click on your next ad.
Increase in Conversions
Studies have shown that including videos on landing pages can increase your conversion rate by as much as 80%. It’s amazing, just think about it. Amazon’s search engine allows customers to scroll through thousands of products and then boom! They find a video that interests them. They click on the video, interact with your brand and like what you have. Then they add your product to their shopping cart. Home run!
Decrease in Negative Reviews
Highlighting all the benefits and features of an item will help a customer to be more familiar with it. This video can answer any questions that buyers may have. This helps buyers make better purchasing decisions which reduces negative reviews.
This last one is more about Amazon ads than Amazon listings, but it’s still worth noting. Amazon lets you run video ads based on targeted keywords. This allows you to attract highly relevant customers. You get low ACOS when you combine relevancy and the advantage of higher conversions from videos.
Bottom line: If you don’t use videos in your Amazon marketing mix, you are limiting your potential for making some great sales.