What has happened to the smartphone market in Colombia?

Last week we had an interesting (and somewhat heated) discussion on Twitter with several colleagues about the smartphone market share figures in Colombia, published by Canalys at kissanime.

And I stayed with the subject in mind until this weekend I was able to consult the figures, not only for the quarter but for the whole year to do a little more detailed analysis. After all, a photo is just a reflection of a specific moment and may not represent the reality of what is happening.

From the same source -Canalys- I obtained the information for the first 2 quarters and compiled the following table and the following graph, which are required to be able to make a correct analysis of the situation:

Let’s start with the obvious: Xiaomi is the great protagonist. His arrival in the country has marked a milestone due to the cost/benefit ratio of his teams and the level of fanaticism that the brand generates in its followers.

Its market share has been increasing and for Q3 1 of 5 smartphones sold in the country are from Xiaomi. It is the only one in the Top 3 that has managed to grow despite the pandemic in all quarters. And what growths !! 777% in a quarter? Wow.

But this is where things get hot: If you look at Samsung’s decline figures, you would assume (as I did with the Q3 photo) that Samsung and Huawei have lost market share (and that Xiaomi and ZTE have lost market share). have caught for them).

But no, at least not in the case of Samsung. The company has managed to increase its market share by 100bps (that is, the equivalent of 1 percentage point) and maintains market leadership with 1 in 3 smartphones sold.

How is it possible? Easy because the market has contracted.

How much? It is not clear why the Canalys information does not show the number of units but only percentages AND it does not show but the Top 5, not the total of the market.

But if we look at the numbers of Huawei, which in addition to having fallen, has lost share in the 3 quarters of the year, and those of Samsung -which despite having fallen has maintained its market share- we can infer that during the first quarter the market was it contracted something close to 15%, in Q2 something close to 30% and in Q3 it should have remained the same as in 2019.

In other words, the impact of COVID on the smartphone market was experienced -at least in Colombia- during the second quarter of the year, and that in the third quarter we returned to normality.

And Apple? some will ask (hello Andrés). In Q1 Apple had a 4% market share, above ZTE. From there, at least according to Canalys, it has not been in the Top 5 and therefore we have no information.

In previous years, the Cupertino company has appeared in the Top 5 table during the last quarter of the year, a quarter that coincides with the launches of its iPhones. And it has done so with shares that range between 8% and 14%.

Moreover, if you look at the total market share, by use and not by sales, you will see that Apple a year ago was 8.4% and at the end of October it was 11.02% with a couple of well-marked peaks: December, when they arrived the iPhone 11 and April, which coincided with the launch of the iPhone SE).

5 Predictions: The Future Looks Bright for Menswear

If you remember the Robert Zemeckis film Back to the Future II, you would know how right he was when he predicted what the world of fashion would be like 30 years later. Automatically heated jackets, self-lacing shoes, and virtual reality shades are just a few of the items that are available. Some of these might still be in the prototype phase or may not function properly but they are there! People are working on them. One can safely say that the items which we think will define the future of fashion have already been made or is in the manufacturing process. It just depends on how far they will go.

The Future of Menswear Fashion: 5 Predictions

When shedding some light on the future, it won’t be a surprise if styles of the past decade make a comeback. Also, many new brands will enter the market while the existing ones will continue to grow or may flounder. You can also expect the work dress codes to have a significant impact on the suit. Moreover, recycling technology will become proliferated among designers and brands.  What’s more? People will continue to prefer American made clothing as it is really comfortable and stylish at the same time. Let’s now look at the five predictions about the future of menswear fashion.

#1. The Suit = A Tracksuit

In recent years, people have started to make bold choices with the suit. Whether it be the prints or the design, they want to dress it stylistically. Also, they have stopped wearing a tie with it which is a move away from formality. The famous designer Charlie Caseley-Hayford has shared that clients are approaching him who doesn’t necessarily have to don a suit for work but they would like to wear one anyways to get the comfort. This will certainly become a part of men’s wardrobe where the suit is worn a bit differently. Going forward, you can imagine sporting an unstructured jacket with no shoulder pads or canvassing. It will look sharp and you can separate it with trainers, T-shirt, and drawstring trousers.

#2. AI Will Become Your Stylist

Technology will play a major role in revolutionizing the fashion industry in the future. Amazon Fashion has already introduced StyleSnap for the customers which is an AI-powered visual search feature on the Amazon app. This will allow people to share inspiring fashion finds by uploading a screenshot of what they like. Fashion is continually changing and customers have a strong influence on it. Different social media platforms such as Instagram is also playing an important role in it.

Keeping this in view, Amazon has introduced The Drop which offers a new fashion shopping experience to the consumers. This will give them access to limited edition collections that are designed by different fashion influencers from across the globe. In sum, the combination of technology and content will shape how customers shop for fashion in the future.

#3. Virtual Reality Will Let You Create Your Clothes

10 years down the line, it wouldn’t be a surprise if fashion enthusiasts are using VR to help them create some super creative designs. Virtual reality will without a doubt push the fashion limitations further. How? Well, you will be able to view multiple versions of yourselves by styling digital avatars. You would also be able to view mind-blowing personalization at every touchpoint in your fashion shopping journey. You will be able to custom design every piece that you want to own. How cool is that?!

#4. Supply Chains Will Become Transparent

As drop culture and fast fashion are still developing, someone would need to step up and take responsibility for developing a cleaner supply chain. This means you should be able to work with the cleanest garment manufacturing factories and eliminate the use of virgin plastic from the supply chain. One should also consider doing extensive product testing to ensure the longevity of your products.

#5. The ‘50s and ‘90s Style Will Continue to Rule

Trends have a strong tendency of making a comeback. Recently, a lot of ’50s, ‘70s, and ‘90s influence was noticed in collections. Hence, one can safely say that the styles from these eras will reappear in the future as well. No wonder khaki is gaining popularity again! 10 years from now, tailoring will become an even bigger part of menswear fashion. Also, the most exciting trend to watch will be to observe men’s changing attitude towards shopping and style. Men now have braver choices and more freedom in their fashion that will give them the confidence to express themselves better.

Conclusion

And there you have it! Men’s fashion will continue to change. These are some predictions that might come true a decade later. Therefore, seeing how these changes affect the menswear scene will surely be interesting to see. So, which prediction do you believe will have the most impact on the fashion world?